The company emerged atop the buzz trouncing Samsung's Galaxy and Apple's iPhone (Siren).
Overall, Nokia's global outreach is especially impressive; they have traversed the digital revolution through subtle online marketing strategies geared towards creating a formidable marketing framework to enable the company reclaim its rightful place in the global market. Commentators and researchers alike have commended Nokia's aggressive marketing strategies noting that other mobile manufacturers should emulate it. There is still some room for improvement for the company. For instance, they should put on ad campaigns for online sweepstakes, quizzes and competitions. They should also liaise with mobile service providers such as Sprint and Verizon to bring up special offers (Niccolai).
Conclusion
As the world transforms into a small digital ICT village, marketers have expressed the need to alter the traditional mode of reaching out to consumers. This has called for a paradigm shift in marketing and advertising strategies for major multinational companies such as the Nokia Corporation. The transition into online marketing is a very effective resolution for Nokia since it helps the company to mobilize its economic resources to underpin radical...
Reports from the survey conducted by Tom Ollerton, the director of We Are Social indicated that Nokia is particularly formidable considering they have a high level of influencer relations not to mention the company has put in place an elaborate social media marketing plan. The company has succeeded in establishing a profound digital presence, which is a vital marketing strategy for Nokia since it will enable marketers to respond to customer needs in real time.
Works Cited
Bold, Ben "Nokia Recruits City Analysts to 'Understand Opportunity' of Social Media" Marketing 12 February 2013
Khoury, Rita El "Graphing the Winners and Losers across the Mobile Industry" The Wall Street Journal October 17, 2010
Niccolai, James "Nokia buys mapping service for $8.1 billion." IDG News Service (InfoWorld) 1 October 2007.
Niccolai, James "Nokia Lays Plan for More Internet Services." IDG News Service (New York Times) 4 December 2007.
Reardon, Marguerite. "Nokia introduces mobile ad services." CNET News.com. 6 March 2007
Siren, Ritva. "dotMobi: a Key Enabler for the Mobile Internet" (PDF). Nokia Research Center 3 August 2012
